At
Rich Farm Kenya, our pawpaw farming endeavours are still at the crawling stages
but the future shines bright, especially gauging from companies with a similar
vision that started their steps earlier in time. Our largest inspiration coming
from a South African company, Neofresh,
our dreams and aspirations are renewed every single moment we look at their
conquest and success.
Neofresh
was established 20 years ago by Tim and Brian Chennels. From the outset the
core business of the company was the production, value-adding and marketing of
Papaya.
In
2011 Neofresh merged with one of its competitors, Low’s Creek, adding 40% to
its production area and consolidating retail market share in South Africa.
Before the merger Neofresh hired all its farms but owned the packing facility
in Hectorspruit. Its assets were mainly intangible in nature, consisting of Intellectual
Property with regards to varieties and trademarks, as well as substantial
market share amongst South African retailers. The merger strengthened the
balance sheet to enable Neofresh to acquire its flagship farm, Kenworthy
Estates.
Today
Neofresh produces papaya on four farms and litchi on three farms in South
Africa. Production of papaya in Mozambique commenced in 2016. Today it is the
biggest supplier of Papaya to the Retail market in South Africa.
The
journey of success of this South African pawpaw giant is founded on specific
principals, which have become our strong pillars at Rich Farm Kenya. Neofresh understands
that a properly funded Research and Development Department gives them the
competitive edge regarding new exclusive varieties, post-harvest treatment
methods and unique growing methods.
They
also understand that producing fruit in different areas gives them the
advantage of stabilizing production and finding niche marketing windows. This
is the very reason we moved to Naivasha after establishing our first orchard in
Embu.
The
company also invests and participates in the complete value chain.
Through
conventional breeding Neofresh has developed exclusive papaya cultivars which
are perfectly suited to South African conditions and taste. A great deal of
emphasis has gone into the development of taste as opposed to only yield and
external appearance.
By
spreading their production units around different areas, the company is now
able to supply papaya to South African consumers on a twelve month basis.
This
is the reflection of our dream in Kenya. We applaud all the successful pawpaw
farmers in Kenya and hope that we join hands in developing our very own pawpaw
industry in Kenya and have our children and citizens enjoy not just enough but
sweet pawpaws.
If
you would like to join us be sure to call us on 0724698357.
We have compiled this pawpaw farming guide for kenya to help you with information on the go.
It is now available in PDF so you can even carry it in your phone and refer any time.
You can now request for it from our Resources Page.